In 1985, seeing the great demand for technical cycling apparel and encouraged by the company's remarkable success in cross-country ski wear, Sportful embarked on a new adventure. This move into cycling would further strengthen the company's reputation in the athletic apparel industry. Our greatest achievement came in 2002, when the Italian national team began to wear Sportful apparel. Our satisfaction increased when Mario Cipollini won the World Championships in Zolder shortly thereafter. Other successes followed this victory, including Paolo Bettini's Olympic gold at Athens, and in 2006 at Salzburg we saw the Sportful jersey once again on the podium, once again victorious, once again the symbol of Italian cycling.