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Focus

All Focus products is born of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus range is inspired by the pursuit of the finest in cycling technology.

In order to meet the performance criteria that let top-flight cyclists reach the top of their game, Focus is intent on embracing and developing cutting-edge innovation to empower our riders.

Our quest for perfection in Focus products is embodied in the phrase ‘German Engineered’. Every member of the Focus development staff strives towards the exacting standards behind this philosophy.

Passion. Performance. Perfection. At the core of everything we do.


Focus Whistler Evo Hardtail MTB '18

WHISTLER EVO FEATURES LIGHTWEIGHT ALUMINIUM FRAME IN 29" AND 27" WHEEL SIZE SHIMANO DEORE XT 27 GEARSHIFT SR SUNTOUR XCM SUSPENSION FORK WITH LOCKOUT FROM HANDLEBARS   SPORT COMES NATURALLY THE CHOICE IS YOURS With the WHISTLER, you...

€699.00
Sold Out

Focus Whistler Elite Hardtail MTB '18

WHISTLER ELITE Lightweight aluminium frame in 29" and 27" wheel size  Hydraulic Shimano BR-M315 disc brake  SR Suntour XCT lockout suspension fork   SPECIFICATIONS Frame  6061 aluminium, BSA BB, international disc brake standard Brakes  Shimano BR-M315, 160...

€599.00

Focus Izalco Race Ultegra Carbon Road Bike '18

IZALCO RACE Ultegra   Frame-integrated cable routing and full-carbon fork Complete Shimano R8000 Ultegra groupset Lightweight Mavic wheels and Continental tyres   Frame  Carbon SL, caliper, Pressfit 86 BB, 130 mm quick release dropouts, Di2 ready,...

NOW €1699.00
On Sale from €2399.00

Focus RC Winter Jersey '18

FOCUS - RC WINTER JERSEY   Item number: 196018080   COLOUR: black/reflective   - this winter jersey fits like a second skin thanks to the four-way elastic Roubaix material  - the fleecy inside provides optimum mix of warmth,...

€79.90
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Focus Whistler SL 29er Aluminium Hardtail '18

WHISTLER SL Lightweight aluminium frame in 29" and 27" wheel size Shimano Deore XT/SLX 11-speed gearshift Rock Shox 30 Gold RL suspension fork with Pop-Loc lockout   Frame  6061 aluminium, BSA BB, international disc brake...

€1199.00

Focus Race Cap

- the classic among race caps  - extra-thin cotton  - FOCUS logo on underside of visor  

€11.90

Focus Socks (10cm)

Breathable mesh zones on the top and bottom for maximum comfort in extreme conditions. Meryl® Skinlife regulates the number of bacteria on the skin and prevents odour.  

€9.90